Throughout history, the Auction method of marketing is the most successful tool used to sell Real Estate and personal property. The auction method is the only method which can produce fast, profitable results. We pride ourselves on getting you the highest market value for your property within an efficient timeline. We conduct commercial, industrial and residential auctions that implement a unique strategy for each sale.
Our decade of experience has given Fortna Auctioneers an unparalleled insight to our clients needs and has driven our relationships in Central PA to be the most competitive and comprehensive marketing Auction Company. We encourage you to contact us today to learn more!
Michael Fortna, CAI, AARE
There is a story of a man asking a New York cab driver “How do you get to Carnegie Hall? He replied, “Practice. Practice. Practice.” There are no short cuts when you are motivated to be the best in your profession. This is the way Michael Fortna works for his diverse list of auctioneering clients. He’s been following the “no short cuts” approach with great success for over 30 years.
“You have to put yourself in the shoes of the customer,” says Fortna, “Being trusted with the responsibility of delivering full value for another person’s assets or estate is a great honor. I have to be at the top of my craft at all times. I owe it to the people I do business with. I can’t work any other way.”
The core qualities of persistence, honesty, integrity, and “being the best at what you do” have been ingrained in the fabric of Michael’s life since he discovered auctions in the farm country surrounding his childhood home of Annville, Pennsylvania as a teenager.
He quickly realized the value of education. He completed studies at the Certified Auction Institute (CAI) at Indiana University, Indiana. He is one of a very few people in his area to achieve CAI status. His attention to continuing education is an important part of his professional life today. “It’s essential to be on top of changes in the industry,” says Fortna.
The Value of Networking
The real key to a successful auction experience is being connected to qualified buyers as well as sellers. Michael Fortna makes it the business of his organization to stay involved. He has served on the Board of Pennsylvania Auction Association (PAA) and is a member of the National Auctioneers Association (NAA); is active in his local Masonic Lodge and Rotary Club.
Fortna has also developed many valuable relationships with Realtors, Developers, Bankers, Accountants, and Attorneys in addition to his Clients for auctions. “The work we do often results in referrals for other business. We are very proud of the success we have been able to achieve for our Clients, particularly our ability to market the property or estate before the actual auction,” adds Fortna.
Under Michael Fortna’s leadership, Fortna Auctioneers & Marketing Group stays focused on being active community citizens as well. “Our business goes beyond excellence in customer satisfaction. Societal welfare is also important to us.” Company services have been utilized by St. Jude’s Hospital, Relay for Life, American Cancer Society, Children’s Miracle Network, the Whitaker Center of Arts & Science, and many other worthy causes.
Michael Fortna and his team recognize that the auction industry is more than live auctions. The presence of on-line auctions is a major factor in the auction industry of today. Fortna Auctioneers & Marketing Group is on top of this. Depending on the type of assignment, auctions for Clients are either organized for live, on-line, or a blending of both at the same time. “The on-line element opens the auction process to the world,” says Fortna.
Michael Fortna and Fortna Auctioneers & Marketing Group consistently exceed industry standards of excellence. The firm has been recognized on a national level and by the Pennsylvania Auctioneer’s Association (PAA) with top awards for marketing and advertising excellence, including the award for best real estate auction website in the state. “Clients want to work with the best. That keeps us focused on being the best,” added Fortna.
Excellence is excellence. It need not be bound by geography. Fortna Auctioneers & Marketing Group, under Michael Fortna’s leadership, is establishing relationships throughout the east coast of the United States, from Florida up to Maine. “If you have a property or estate that is ready for an auction marketing plan, we are prepared to help you achieve your goal in Maryland, Delaware, Virginia, Florida, Maine, anywhere in the east and across the country. Pennsylvania is our main headquarters and the place where we established our reputation for excellence. We are prepared to branch out to work with you right now.”
William Bering, Jr., CRS, PSA, SRS
Bill graduated from Lebanon High School in 2001 and graduated from Penn State University in 2005 with a Bachelor of Science in Wildlife and Fisheries Science. In 2005, Bill also attended the Worldwide College of Auctioneering to follow his father’s footsteps and obtain his auctioneer license to sell automobiles and real estate. In addition to selling real estate, Bill is a car auctioneer for Manheim and Adesa Auto Auctions, two of the largest automobile auction companies in the world.
Bill has been a Lebanon County resident his entire life and currently calls his home in Annville. Bill is married to his wife Mollie and has 2 daughters named Avery Jean and Hollis Quinn. In his spare time, Bill enjoys spending time with his family and being outdoors. Hunting is his favorite outdoor activity. Bill is actively involved in donating his time and services to the Ronald McDonald House Charities of Central PA and the American Heart Association.
His local market expertise and real estate experience will benefit you whether you are serious about buying or selling a home. Bill’s strengths are mainly a strong focus, persistence, and attention to details. When buying or selling real estate of any kind, one must pay close attention to the details. Please allow me the opportunity to help you, your family and friends with all of your selling, buying and real estate auction needs.
Bill has also earned his Certified Residential Specialist (CRS) designation. This is the highest designation awarded to sales associates in the residential sales field. The CRS designation recognizes professional accomplishments in both experience and education. Less than 4 percent of all licensed Realtors are Certified Residential Specialists.
Bill also earned his Pricing Strategy Advisor (PSA) certification. A PSA is able to analyze the existing real estate market to be able to confidently determine the market-based value range of a home and collaborate effectively with appraisers. Bill is one of the few Pricing Strategy Advisors who hold this certification in Pennsylvania.
Another accomplishment that Bill is proud of earning is his Seller Representative Specialist (SRS) designation, the premier seller agency designation in the country. He joins an elite group of real estate professionals in North America who have earned the SRS designation providing exceptional knowledge and skills for seller transactions.
Robert D. Bering
In 2005, Robert graduated from the World Wide College of Auctioneering in Mason City, Iowa. Robert is an auctioneer for Manheim and Adesa automobile auctions located in Pennsylvania, New York, and Virginia.
Robert resides in Palmyra with his wife, Nicole, and their daughter Madison. In his spare time, Robert enjoys traveling with his family and hiking & biking on Lebanon's Rail Trail.
As a member of the Penn State Alumni Association, Robert is a proud supporter of the Penn State Four Diamonds Fund. Robert is also an active member of Lebanon County. He donates his services by assisting with charitable organizations such as the Hershey Palmyra Sertoma, American Heart Association, American Cancer Society and numerous others.
Originally from New York, Carl is a well known and a highly respected Broker. In 1983 Carl found and established Atlantic Properties International Inc., which currently has over 80 experienced multi-lingual agents. In 2011, Carl launched the Atlantic Properties Intl. Inc. Business Café in Wilton Manors, Florida. The Café is an innovative synergistic concept where business owners network and advertise in a real estate brokerage environment. Carl’s list of clients covers a broad range of buyers and sellers. He has worked with German Industrialists, Italian and Brazilian developers, as well as high profile clients such as the Trump Organization in Geneva, Switzerland and Rome, Italy.
Carl earned the prestigious designation of Master Broker. Master Brokers achieve a long record of sales and membership is by invitation only, limited to the top 250 professionals in each county. Carl also earned the Certified Residential Specialist (CRS) designation; less than 4 percent of all licensed Realtors® in the United States have this designation. To ensure a strong world-wide presence he earned the Certified International Property Specialist (CIPS). Carl is also a Certified Real Estate Brokerage Manager (CRB), one of the most respected and relevant designations offered within the industry.
Carl’s clients are assured the highest level of service and commitment to meticulous detail and research. Carl and his team consistently find superior real estate investments for all client needs.
Originally from Michigan, Joe moved to south Florida to enjoy the spectacular weather and magnificent beaches of the Atlantic Ocean. Joe obtained a Bachelor of Business Administration Degree with a major in Marketing from the University of Michigan where he was awarded a four-year academic scholarship.
After college, Joe created, launched and operated his own successful marketing and design firm; which he eventually sold to a larger corporation before beginning his real estate career. He was also a licensed Realtor® in the state of Michigan. Joe’s previous work in business and marketing gave him the tools and knowledge necessary to help his buyers and sellers succeed.
Joe has been a Licensed Real Estate Broker Associate in the state of Florida since 2002. Awarded Top Producer and a Multi-Million Dollar Agent, he also earned the prestigious designation of being a Certified Residential Specialist (CRS). Less than 4 percent of all licensed Realtors® in the United States are CRS.
Joe’s passion for the dynamic environment of real estate continues to grow and expand as the real estate industry changes. His strong belief in customer service and satisfaction remains a corner stone in his real estate career.
erry is a licensed Realtor doing business in Maryland and Washington DC with Fortna Auctioneers & Marketing Group and ReMax Professionals. He has won many prestigious awards including the ReMax Platinum award. He is a member of the Remax Hall of Fame and in the past 10 years has successfully closed over 800 transactions including residential, commercial, office and apartment buildings.
Previously, Jerry was a founding partner and Managing Director of ACS Sports, a division of American Cities Studios. ACS created television and web programming and sold advertising and sponsorships for the sports and entertainment industries. While with ACS, Jerry was responsible for creating strategic relationships with more than thirty professional sports teams and leagues, including the New York Yankees, New York Mets, Chicago Bears, Denver Broncos, New York Jets, Philadelphia Eagles, MLB, NBA, and the Women’s’ Tennis Association, and with Media companies such as MSG Network, Comcast Sportsnet, NBC and CBS Radio. Through such relationships, Jerry was able to create precedent-setting advertising and marketing deals with Fortune 500 companies such as Verizon and Microsoft.
Jack Cantwell is President of SkyLimit Marketing in Lebanon where he brings many years of major domestic and international marketing/advertising/sales promotion / PR experience to Fortna Auctioneers & Marketing Group. He is now involved in their marketing strategy and communications projects as Director of Marketing.
Jack has held Senior VP and VP level positions with major advertising and promotion agencies and corporations. His resume includes award winning work with Mail Boxes, Etc., McDonald’s, John Hancock, Coca Cola, Budweiser, Fleet Banks, Hormel Meats and more.
Jack also teaches marketing and sales for Elizabethtown College, and was named 2010 CLA Business Person of the Year. See www.skylimitmarketing.com for more information.
Adam J. Ouellette, Esquire
Originally from Michigan, Adam moved to South Florida in 1977, and grew up in Broward County. He attended Cooper City High and attended college on a basketball scholarship, where he got his B.A. in Business Management with a minor in History. Adam started the practice of law in early 1998 and since that time has overseen and been a part of over 4000 closings! His law practice over the years has also included- real estate litigation, condo law, landlord tenant law, probate, and business law.
David R. Warner, Jr., Esquire
David R. Warner, Jr., serves as legal counsel to Fortna Auctioneers. David was admitted to the Pennsylvania Bar in 2007 and is licensed to practice before all Pennsylvania courts. His practice focuses on civil litigation, contracts and estate planning and administration.
David graduated summa cum laude from Lebanon Valley College where he received a Bachelor of Arts degree in Political Science. David received his Juris Doctorate (J.D.) from Widener University School of Law. He also served as a law clerk to State Supreme Court Justice J. Michael Eakin.
Michael Fortna, Bill Bering Jr. and Bob Bering have earned outstanding recognition by their peers and clients alike for their achievements in the auctioneering profession.
They also recognize the importance of having that behind the scenes person to handle the tasks associated with office management, administration, accounting and other vital tasks to keep the Fortna Auctioneers running smoothly.
This responsibility is in the capable hands of Office Manager Kim Wentz. Kim handles a variety of duties in the organization, including accounting, administrative, logistics, property management and appraisals. She puts her exceptional computer skills to good advantage in the handling of these responsibilities.
Ms. Wentz has over 25 years of business experience. She was educated at Lebanon Valley College, and also earned a Small Business Administration Certificate from HACC. She is currently working toward her Associates in Marketing.
“We wouldn’t be as good as we are without Kim’s involvement in our work,” says Michael Fortna.
Zachary Swarr was born and raised in Lancaster County, Pennsylvania. He is a Veteran of the United States Marine Corps who has served his country honorably both at home and abroad. After serving in Operation Iraqi Freedom in 2003, Zachary has not only started a family, but has also led an extensive customer based career since transitioning to civilian life.
His passion to work with individuals and businesses paired with his dedication to serve has led him to the auctioneering profession. Having graduated from World Wide College of Auctioneering, it is Zachary’s personal goal to hone and utilize his auctioneering skills to better serve in a people driven career with honor, distinction and integrity.
Marjorie Henise is the lead strategist and content manager for Fortna Auctioneer's integrated social media campaigns. A graduate of Elizabethtown College, Marjie is the owner of Picture Perfect Marketing Solutions in Jonestown, PA. A social-media savvy writer, speaker and teacher, Marjie spent several years at Harrisburg Area Community College working in their Institute for Entrepreneurial Studies, and as a project coordinator with a local advertising agency. With an eye toward client services, she brings her own special brand of expertise in entrepreneurship, marketing, branding and social networking to the table, especially for small businesses. With her experience in teaching across many venues, Marjie also has a special way of relating to clients with humor and patience.
Picture Perfect Marketing Solutions specializes in telling the story of small businesses by showcasing them where it matters most... through social media! They specialize in:
- Covering events for businesses to get photos and video for posting on social channels.
- Writing regular blogs and updating websites.
- Creating content for and managing social media pages, like Facebook,Twitter, LinkedIn, Instagram, Pinterest, and YouTube.
- Providing overall marketing strategy to seamlessly integrate your social media with your website, direct email campaigns and traditional marketing media.
You can find Marjorie and Picture Perfect Marketing Solutions online at the following places: